Inspired by Greece and its culture.
MYTHINK is the natural extension of the experience and creative background of fagotto books, a publishing house with a long-standing presence in music publications, books, and printed creation.
Through a deep familiarity with paper, image, and the power of storytelling, the desire emerged for a new creative direction: objects that would preserve the sensitivity and precision of a publication, while at the same time engaging with Greek heritage, mythology, philosophy, the Mediterranean light, and the spirit of Greece.
The journey began in 2018 with the Playful Notebooks: a set of four notebooks featuring animated images inside, inspired by music and therefore closely connected to fagotto books. The response was immediate. The notebooks were warmly embraced, found their place in museums, concept stores, bookshops, and selected stores across Greece, and soon evolved into a collection of thirteen thematic designs that extended beyond music.
As the collection grew and ideas began to move beyond the boundaries of a single product series, it became clear that a new, independent creative space was needed to host them. This is how MYTHINK was born: a distinct brand that could evolve freely, experiment with new themes, and translate Greek inspiration into contemporary objects with a strong identity.
Since then, MYTHINK has continued to expand its creative horizons, remaining in a state of constant experimentation. The Odyssey became the starting point for a collection of postcards and posters that bring the Homeric journey into the present, guided by the ideas of nostos, wandering, and the blue of Greece. MYTHINK’s most recent creation is the Timeless Words series: posters and notebooks that highlight the power of ancient sayings, transforming timeless phrases into everyday reminders of wisdom and reflection.
Together, we revisit mythology, tradition, and Greek identity, creating contemporary objects with character- made to be chosen, gifted, and become part of everyday life.
Decoration
Stationary
Toys
